About Endless Asset Management | Luxury STR Management - Cape San Blas and Smoky Mountains,
Top-Tier Luxury Short-Term Rental Management
Endless Asset Management is a boutique STR and luxury vacation rental management firm overseeing a $17M real estate portfolio across the Cape San Blas and Smoky Mountains. Founded by Anna, we bring institutional-level financial discipline together with five-star hospitality standards to deliver consistent performance, asset protection, and long-term value growth.
We are not a volume-based management company. We are selective, strategic, and performance-driven.
Our portfolio spans high-demand vacation markets where our systems have been proven across different property types, price points, and regulatory environments. The result is durable revenue, protected downside, and elevated guest experiences that drive repeat bookings and premium reviews.
Full Service. Fully Accountable.
We handle every aspect of short-term rental management so you do not have to:
Revenue optimization and dynamic pricing strategy
Professional positioning, listing optimization, and conversion strategy
24/7 guest communication and hospitality-grade service
Cleaning, quality control, and preventative maintenance systems
Vendor management and operational oversight
Transparent reporting with clear financial insights
Every property receives a tailored performance plan built around your goals, whether that is aggressive cash flow, long-term appreciation, or legacy preservation.
Why Owners Choose Polaris:
$17M actively managed portfolio across premium U.S. vacation markets
Proven systems across Cape San Blas, and Smoky Mountains, three of the strongest STR markets in the eastern U.S.
1,000+ five-star guest reviews earned through consistent hospitality execution
Financial precision rooted in real investment experience, our founders are CPAs and investment bankers, not hobbyists
Hands-on founders who treat every property like their own, because we are owners too
We understand what is at stake. These are not just listings. They are meaningful investments, often family assets, retirement vehicles, or legacy properties.
If you are looking for disciplined management, elevated execution, and a partner who thinks like an owner, Endless Asset Management is built for you.
Let’s discuss how we can maximize your property’s performance while protecting what you’ve built.
Where We Operate
We focus on high-performing vacation rental markets where seasonality, demand patterns, and guest expectations align with our expertise.
Cape San Blas, FL: A fast-growing Gulf Coast market on Florida's Emerald Coast with premium nightly rates and lower competition than Panama City Beach. Cape San Blas attracts families and couples seeking quieter, upscale beach experiences — a natural fit for our hospitality approach.
Smoky Mountains, TN: One of America's most visited vacation destinations, with year-round demand driven by Great Smoky Mountains National Park, Gatlinburg, and Pigeon Forge. We specialize in cabin and mountain home properties that perform across all four seasons.
Additional Markets: We also operate properties in New York City, Lake Michigan, Poconos, Shenandoah Valley, and Sunday River, ME.
MEET THE TEAM
Serving is at the heart of everything we do. We strive to serve our clients, guests, team, and vendors in a way that makes them feel valued and cared for.
ANNA
Managing Partner
Anna Chan earned her Engineering degree from Cornell University and spent 15 years in Investment Banking before transitioning full-time into real estate. An active real estate investor and short-term rental operator since 2018, she combines financial discipline with a deep understanding of hospitality performance and asset strategy.
Anna brings a guest-first perspective to elevated, thoughtful hosting. She focuses on the details guests remember — how the space makes them feel, how effortlessly everything works, and the kind of consistency that earns five-star reviews and repeat bookings. Her goal is simple: maximize bookings, increase nightly rates, and attract the right guests.
With a passion for hospitality shaped by travel across 50+ countries, Anna designs guest experiences that feel personal and intentional. She lives in Brooklyn, NY with her husband and twins, and outside of STRs she is a yogi who is happiest in nature.
OUR STORY
The team behind MarketMySTR has been building online businesses since 1997. Three years ago, MarketMySTR's founder Scott Hill partnered with a software developer to help grow an all-in-one marketing platform that has turned into arguably the best all-in-one marketing platform in the world.
In early 2022, Scott and Bill Faeth met each other because their daughters were on the same soccer team. During one game in Gulf Port, MS, Bill and Scott started to learn about what each other did. Unknown to either of them, until that moment, they had a common connection in Grant Cardone. Scott and his team were powering the 10X Coaching and Mentoring program for Grant, and Bill knew Grant personally! In fact, he pulled out a picture of him and Grant standing by Grant's private plane to prove it!
Scott asked more about what Bill was doing, and it turned out Bill was using a variety of software tools to manage his STR portfolio. Coincidentally, these tools were everything that Scott’s team was providing for clients and Grant’s 10X Coaching and Mentoring program, but all in one software and marketing-focused platform.
As it turned out, Bill was no novice when it came to software. Bill was customer number 33 of Hubspot and was their very first enterprise customer. In other words, he knew his stuff. Unless our all-in-one marketing platform was legit, he wasn’t going to get involved. Once we launched, Bill introduced us to Mike Sjogren and Mike Reilly. Scott was immediately impressed with their attention to detail, operationally focused mentoring, coaching knowledge, and their relentless focus on not doing everything yourself.
Ultvare, driven by the same spirit of collaboration and innovation, quickly saw the value in this all-in-one approach, bringing a seamless experience for homeowners, travelers, and property managers. Together,
these partnerships strengthened the vision for an exceptional, streamlined experience in the vacation rental industry.
TESTIMONIALS
Sarah L.
Property Owner
Lake Tahoe, CA
“Ultvare completely transformed our hosting experience. From the moment we partnered with them, everything became easier—communications, bookings, and guest satisfaction. Their attention to detail and owner-first approach truly set them apart.”
David m.
Guest
Minong, WI
“As a guest, Ultvare made our stay feel effortless and luxurious. The property was immaculate, and every little touch—from the welcome packet to the seamless check-in—made us feel right at home. We can’t wait to book again!”
Michelle T.
STR Investor
Nashville, TN
“I’ve worked with multiple property management companies, but none match the professionalism and personal care of Ultvare. They take the time to understand your goals, and it shows in how they manage both the property and the guest experience.”
BEYOND TRAVEL: IT,S A LIFESTYLE WITH ULTVARE
A curated collection of luxury rental properties and authentic experiences that harness the untamed natural beauty of our destinations, inspire creativity, and provide forever memories that simply cannot be found anywhere else. At Ultvare, we believe that luxury is personal—and that belief is woven into every stage of your journey with us.
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LUXURY ISN’T MANAGED — IT’S COHOSTED
IF IT DOESN’T FEEL PERSONAL, IT’S NOT ULTVARE
Experience all the beauty of our elite destinations from the white sands of 30A to the peaks of the Central Wasatch—through Ultvare’s white-glove cohosting service. We're not traditional property managers. We’re stewards of your home and protectors of your investment. Our team delivers more than oversight; we deliver peace of mind, performance, and partnership. Guests relax in world-class comfort. Owners rest easy knowing their property is being treated like our own. Ultvare is where exceptional homes and elevated care meet. Follow us on Facebook & Instagram. Let’s have a conversation.
Our Address
2204 Callaburn Place
Brentwood, TN 37027
GIVE US A CALL
(850) 660-3803
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